May 15, 2014: The annual SAFE Roads campaign, a joint initiative to raise awareness of the safety of workers on Manitoba’s roads, kicked off today. The campaign is targeted at motorists across the province, reminding them to slow down when driving past road construction projects and when sharing the road with emergency workers such as firefighters, hydro w orkers, paramedics and police officers.
The infrastructure renewal on local Winnipeg streets this year means another busy construction season is upon us, and means more workers on our roadways throughout the summer months.
The SAFE Roads media event kicked off at Ness Avenue and Berry Street, which has been under construction for many months and is nearing completion. A media event was also held in Brandon.
“We are becoming increasingly aware that workplaces come in many forms – and our roads are workplaces for many Manitobans,” says Minister of Infrastructure and Transportation Steve Ashton. “The SAFE Roads campaign is not only an important workplace injury prevention and awareness initiative, it’s a means to help workers feel safe while they are on the job.”
The SAFE Roads campaign includes billboard and transit bus ads to encourage speeding motorists to slow down and raise awareness of Manitoba’s roads as a workplace. The ads feature the message “This is my workplace. Slow down.”